DAIMSR

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SEMESTER 3

Unit-I IMC & BM

Unit-II IMC & BM

UNIT III

Introduction To Brands

Branding Challenges & Opportunities

Brand Image

Brand Elements & Associations

Brand Equity

Measurement Of Brand Equity

CBBE

Brand Positioning

Brand Hierarchy

UNIT IV

Brand Portfolio Analysis

Developing Banding Strategies

Brand_Architecture

Brand Stretching

Brand Value Chain

Global Branding

Managing Brand Equity System

UNIT-I EVM

UNIT-II EVM

UNIT-III EVM

UNIT-IV EVM

LAQ Brand & IMC

LAQ SAQ T & D HR

LAQ SM

SAQ and LAQ PCM HR

SAQ LAQ OR

SAQ SM

SAQs Brand & IMC

SPRM FM

MCQ

OR

SDM

SM

T&D HR

Brand & IMC

Unit-1 Introduction To OR

Unit-2 LPP

Unit-3 Assignment Problems

Unit-4 Transportation Problems

Performance Management System

Traditional & Modern Methods of PA

Compensation Planning

Career Management

Unit-I

Unit-II

Unit-III

Unit-IV

Unit-I

Unit-II

Unit-III

Unit-IV

UNIT I

Introduction

AIDAS Theory Of Selling

Goal_Setting & Performance Management

Responsibilities Of Sales Manager

Sales Control Process

Sales Forecasting & Methods

Sales Forecasting

Sales Management

Sales Planning

Sales Planning & Control

Functions Responsibilities of Sales Manager

UNIT II

Motivation & Compensation

Personal Selling

Sales Budget

Sales Quota

Sales Territory

Salesforce Management

Sales Organization

UNIT III

Intro To Physical Distribution

BE Young Marketers

Channel Intermediaries

Components Of Physical Dist Process

Consumer & Industrial Goods

Distibution Complete

Integrated Marekting Channels

Types Of Channels Of Distribution

UNIT IV

Lecture-1 (SCM)

Lecture-2 (Reverse Logistics)

Logistics Management

UNIT-I

UNIT-II

UNIT-III

UNIT-I

UNIT II

Lec-1&2 EXTERNAL ANALYSIS (VDJ)

Lec-3 Protfolio Analysis (VDJ)

Lec-4 BCG Matrix (VDJ)

Lec-5 GE Matrix (VDJ)

Lec-6 ADL Matrix (VDJ)

Lec-7 BSC & 7S (VDJ)

Lec-8 SBU Concept (VDJ)

UNIT III & UNIT IV

UNIT-III & UNIT-IV

Training

Training Methods

Training Evaluation

Management Development Programs

Address:

Dr. Ambedkar Institute of Management Studies and Research, Deekshabhoomi, Nagpur, Pin 440010.

Maharashtra (INDIA)

Email:

info_mba@daimsr.in

Phone No.

+91-7276021203

Admission:

Information about the Institute, Seat availability, Programmes offered, Facilities available, etc. may be obtained at:

+91-7276021208

Other Links:

Nagpur University
DTE, Maharashtra
Deekshabhoomi